The significance of proliferation in the hardware and content for institutions and audiences

The significance of a rapid increase in products and technology for companies and potential consumers.

Industry
New consoles, games and technology to keep in competition with other companies. Increasing the amount of technology designed in a short period of time attracts consumers to specific games and consoles.

Grand Theft Auto
GTA 4 have released downloadable content, extra story lines, missions, weapons, outfits etc for consumers. To keep GTA gamers interested in the game, and carry on making money.


Playstation vs Xbox
Xbox came out first with XboxLive, the newest and best online gameing gaming technology, so Playstation come up with PS3 online for free competing with mocrosoft, all the new teschnology confuses consumers as they don't know which console to buy.

Fight Night Round 4
EA sports update technology for fight night round 4 to warn off over fighting games, by making downloadable content available such as newer boxers, clothing, gloves etc.
This way they can keep consumers content with Fight Night Round 4 until Fight Night Round 5 comes out. Also to carry on making money after the excitement dies down.

Modern Warfare 2

Call of Duty created hype before the release of the game with 5 other successful games once the game was out it brought new downloadable content such as new maps which you can play with your friends online.