Call of Duty, Modern Warfare 2 (CoD)

Call of Duty - Modern Warfare 2

When was the game released?

CoD was officially announced on 11th February 2009, and was released worldwide on 10th November 2009.

How many copies were sold?

Activision and Infinity Ward sold approximately 4.7 million worldwide in just 24 hours. In the first 18 weeks on Call of Duty being on sale, it sold over 14 million copies worldside, making it the second best selling game in the UK.

What was the Profit?

There was no up-to date information about the Profit the company received, but we managed to find out that they received over $1 billion revenue.

How many people were in the development team?

The development team consisted of a 90 team staff, and took 2 and a half years to develop the game.


THe company (Activision) had stated that modern warfare had broken the pre-order record for the companies long history of highly antisipated games.

Marketing

Starting point:-

• The series of Call of Duty games are already very successful and have in place a strong fan base and a good reputation, internationally.
• The game received a large reception in the press with specialist and well known magazines writing articles on the forthcoming game. Even newspaper like the LA times (quote, 'Modern Warfare 2’s intense and seamless action easily makes it the game of the year.') and NY times had articles on the game(some of the articles weren't the most positive articles on the game but never the less they provided publicity, an increased awareness and, 'Hot Coffee'.)

Strategy:-

• Carefully choreographed demos were created to be played in front of an audience of magazine critics. These demos were also used in instore game consoles for consumers to try out(this process took place slightly later, after articles had been written)
• Several trailers released with popular music from artists like Eminem being used as the tracking (celebrity endorsement) The first of these trailers was released on March 25th 2009 onto the Infinity Ward website. Shortly after this realeased onto the Xbox and PS3 online marketplace. On October 4th 2009 another trailer was released giving away the setting to be Washington DC in war-torn circumstances(a nationally well known place so adds to the excitement of the game)

• There was big hype and a huge build up to the launch date creating a buzz. The opportunity to pre-order this game added to this buzz and ended up breaking the company's record for pre-orders.
• In September 2009 'Monster Energy' a popular energy drink teamed up with Activision and people were able to get bonus' for the game by typing in codes, from the canned drinks, online. This created more hype to the release ----->(!!!!!!!SYNERGY!!!!!!!)<-----
• Different packs of the game were announced, one of which came with AA powered night vision goggles.
• In September 2009 Microsoft announced a Modern Warfare 2 version of the Xbox which had a 250GB ram and came with 2 wireless controllers and headsets
• A 6 part comic book of the Modern Warfare 2 character, Ghost was announced on August 17th 2009 and then(the first issue) released November 11th 2009.

Distribution - Getting the product from the company to the customer, by selling to retailers.

Call of Duty - Modern Warfare 2 can be bought at the majority of gaming/electronic shops, such as Game, Game-station, Zavvi, HMV, Dixons etc...
It can also be purchased online from online stores like Amazon and Play. Tesco, Asda and other major supermarkets also sell it in their stores or online.

Modern Warfare 2 is sold at a recommended retail price (RRP) of £54.99, however the majority of its distributors sell it cheaper to attract more customers.


Downloadable Content -

Infinity Ward released downloadable content for Modern Warfare 2, containing five new maps, which was called the 'Stimulus' map pack.
This was released first for Xbox on 30th March 2010, and on May 4th 2010 for Playstation and PC.
It cost 1200 Microsoft Points, which is £12.


In the first 24 hours of Modern Warfare 2 going on sale, it sold 4.7 million copies across the UK and USA. Activision racked up $310 million from just the first day of being on sale.
On March 16th 2010, over 14 million copies worldwide had been sold 18 weeks after the release date.
Modern Warfare 2 is the second best selling game in the UK.






Consumerism.

The game can be accessed on PSN store which is a online store to buy downloadable content.

The game is available to be played Solo - as you play through the eyes of the main character on the storyline. Split Screen - is where you have 1-4 players on one console where you can play dirrefernt game modes such as Search and Destroy Team Deathmatch etc. Online is where you can play on the PSN worldwide network with the main Playstation consumers are from europe or bring friends into your gaming lobby where you can play against your friends shooting them and completing objectives or play with them tactically against others on the PSN.

Headsets are advised to be used with this game as it brings a new element to the game tactically playing against others or/and having a dig at your mate on the team for killing you!