The issues raised in the targeting of national and local audiences (specifically British) by international or global institution.

The things organization have to consider when producing a product for a specific audience.


Marketing - GTA target audience was teenagers, mostly boys, they addressed them by advertising their game with a stereotypical boys interest. For example, billboards in cities with pictures of women.



Gears of war had a similar marketing strategy as their target audience is near enough the same. Instead of showing women in their advertisement, they showed more of what their game was about, violence and guns, which would be boys interest.


When