Question number 3

The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing?

What new technologies have been introduced in recent years to help with the production, distribution, exchange and marketing?

Production - The new technologies for production is the machinery used. In previous years the games used to come in cartridges and now they come on small discs. GTA 4 used rage and euphoria, which are there two games engine to create a new universe and a free roaming game. However the games that we chose used a different games engine, Mario kart for the Wii used a games engine called unreal. Preliferation makes things like Xbox live happen in a short period of time but create a huge affect, Xbox live lets you search for games and content online.

Distribution - The new distribution methods are that you can download the game via the internet and download them off the consoles websites. For GTA 4 you were able to have the demo downloaded or buy them in store or order them straight to you from websites such as amazon. For the game that we chose fight night round 4 you could download a demo off the consoles website but the game had to be bought in store off ordered off the internet.

Exchange - In previous years you would need to buy addons from the shop for your game, but now you can purchase or win special points that let you download addons such as new weapons and new characters from the consoles website. In GTA 4 you can use points or buy codes to get new clothes and guns for the character. On Mario you can earn points which lead to higher levels, new characters and new equipment. Coca Cola gave special codes on their bottles so that you could get new balls, kits and celebrations on Fifa.

Marketing - The new forms of marketing used in recent years are viral marketing and guerrilla marketing. Viral marketing is word of mouth internet marketing and guerrilla marketing is illegal posters going up and flyers being handed out. For GTA 4 they used guerrilla marketing by putting graffiti on billboards and sticking posters on walls, also they had special websites on social network sites such as facebook related to the characters. Even if you don't go and like the page that it is on it will automatically come up if your friends do. For a marketing strategy with fight night round 4 you could get posters of Manny Pacquiao and Ricky Hatton which are the two fighters you could get on the demo.