FIFA 10

Production

- FIFA 10 was released on the 2nd of October 2009
- The game had sold 9.7 million copies since it's launch. It was the biggest all formats no.1 launch since GTA 4 generating 48% more sales than FIFA 09
- EA Sports had a profit of 4.2 billion dollars and had a net income of -1.08 billion dollars
- We found out that they had 7320 employees at EA Sports but we couldn't find out the exact amount that worked on FIFA 10.
- EA Canada developed the game for the Xbox 360 and PS3 whilst HB Studios developed the game for PC, PSP and PS2 versions. Sumo Digital developed the game for the Nintendo Wii whilst Exient Entertainment developed for the Nintendo DS.
- FIFA10 is a football game where players can play from a pick of 500 teams from 31 different leagues around the world. Players have a variety of different modes to play the game on - this includes friendly match mode, manager mode, tournament mode, be a pro mode, online modes and the ultimate team mode. This is a new expansion game onto the original FIFA10 game in which players have to pay for. The game also features 50 of Europes most well known and larger stadiums. During match play the weather conditions can very - day/night, sunny/rainy.
- EA is a vertically intergrated company in which all aspects of the games industry are carried out by EA. Aspects such as developing, marketing, publishing and distributing are all done by EA.

Marketing

- They use professional players on the front cover. The players change every year - on the front of FIFA 10's game are Theo Walcott, Wayne Rooney and Frank Lampard.
- Adverts - they use the most famous footballers in England in the adverts to attract the audience in England. Football fans would be used to watching these players on TV and would know who they are.
- The game adverts use up-to-date and modern music in trailers. These songs act as representatives to what sort of songs will be in the full game. If there is 'cool' music then the game must be 'cool'.
- The FIFA 10 website was established a long time before the game came out. This is so that fans could keep up to with the countdown to the games release and could access the latest teaser content in which EA released about the game nearer the launch.


Distribution
Fifa 10 is distributed at a recommeded retail price of £49.99. The game sold 1.7 millon copies in the first week and has become the biggest sellling sports game ever.

Old model
Fifa can be bought from retailers such as HMV (online and store), Zavvi, GAME, supermarkets etc.

Online shops like Amazon and Play also distribute FIFA

New Model
FIFa is downloadable from Playstation marketplace and Xbox online.
As of the 2nd of October 2009 Fifa was available to download on the Iphone as an app.


Gamers can also purchase game add ons such as:


FIFA ultimate team which allows the gamer to build the ulitmate team from the best players in the world and compete with other online teams. This can be bought on the xbox live with 400 credits.






Consumerism/Consumption

-Fifa 10 can be played on a PlayStation 2, PlayStation 3, Microsoft Windows, Xbox 360 and Wii. Handheld versions were also released for the iPhone, iPod Touch, Nintendo DS, PlayStation Portable and Mobile Phones.
-The game can be bought and downloaded through Xbox Live and Playstation Network
-You can play against your friends or against anyone in the world through the internet
-You can be part of online tournaments and view the leaderboards.
-You can play with different modes for instance "Virtual Pro". This allows the player to create a footballer and take him through the four Be a Pro seasons, include him in the Manager Mode career, use him in Kick off, Tournament, and Lounge mode, aswell as using him in the arena.
-There is an add-on that you have to pay for where you can create your own Ultimate Team.
-The game features 50 stadiums, a range of generic stadia and practice arenas. The weather conditions can be altered from day to night, clear to cloudy and rain to snow.
There are 31 leaugues and over 500 teams in the game, as well as 41 national teams.