The Importance Of Cross Media Convergence And Synergy In Production, Distribution And Marketing...
GTA4...
- Advertising GTA4 on the TV, internet, magazines, guerilla marketing and billboards.
- When advertising the game on TV they also have the console advertised at the end e.g Xbox, PlayStation.
-Made by two companies- Synergy (Rage and Euphoria)
- Convergence because you can play it online through Xbox Live or Playstation Network
FIFA 10...
- Fifa 10 is not only available to play on Xbox and Playstation but also on iPod Touch, the iPhone and other mobiles phones.
- linked with coke and you received codes to download content
Sims...
- The original Sims can only be played on PCs and Macs and it was created specifically for Microsoft.
-Advertising on Facebook, trailer on TV
Industry as a whole...
-Synergy- Film with a game to go with it
-Sony and Nintendo were going to make a playstation but then nintendo backed out
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