How do the micro-elements represent ethnicity in the scene from "Ashes to Ashes"?

Introduction-

• how your going to discuss ethnicity
  
• we are going to relate it to all the micro-elements
  

1. mise-en-scene
   
2. editing
   
3. camerawork
   
4. sound

Main-

• Gene- in a black and white suit showing authority
  
• only two black people shown in the clip
  
• smoking shows relaxed social attitude
• gene is aggressive in his speech
  
• low angle shot of two white men- makes them look powerful
  
• gene is shown as being very patriarchal
• edited in with sound bridges so that the black character can be heard but not seen.
  
• Gene Hunt has the most screen time and he is a white man.
• audience wouldn't notice there were any other ethnicity's other than white
• representation of ethnicity is a stereotype of the 1980's
  

conclusion

• the clip is shown with little other ethnic groups to give a true representation of the 1980's culture

Prompt One.

The issues raised by media ownership in contemperary media practice.
The problems raised by a company that own the rights to a new video game.

- Loyal Customers may not be able to access online information.
- License may not be accessable from the previous media owner, creating a problem between companies in comtemperary media practice.


GTA IV:
Sony owned all games up until GTA IV, when GTA IV was realeased there was no console better than the other between Rockstar and Sony, therefore, the game was sold to both companies. Microsoft wanted the game aswell so payed Rockstar $50 million and added online games content, meaning more customers for Microsoft amd $50 Million for Rockstar therefore Sony lost out as well as their customers.

Fifa 10:
Media ownership, EA Sports, Third party games developer, because it's Vertically Intergrated. the rights to the game were not passed on. Synergy, with lots of companies. Ulimate team which is an add on for the Xbox. this can be downloaded on from the Xbox market place.

Mario and Sonic at the Olympic Games:
Media ownership, Nintendo and Sega. Horizontally intergrated.


Industry as a Whole:
Media ownership can

playstation network

Why would PlayStation offer an online service free ?

-To attract potential customers to the console,

What features do they have?

-Internet, can browse on any websites
-PlayStation Network, allows you to play online against friends or anyone in the world
-PlayStation Store, users can download demos, games and add-ons here, this is just like Xbox's Market Place
-BBC iPlayer, is a unique feature on a PS3
-VidZone, this allows you to watch thousands of music videos for free
-Friends List, you can chat to anyone through instant messaging or through a headset and you can see what games friends are playing, you can choose your own Avatar
-The online services are updated every Thursday, this means users can access new content


Is there anything extra?

-Users of the PS3 can access a web browser in which they can browse any website they want. This is different to the Xbox as they are restricted to certain sites

From your research which service do you think is better and why?

In our opinion the PlayStation 3 is better because the online services are free and offer the same or similar services to the Xbox 360. However we did consider how the PlayStation is more expensive to purchase but you would spend that much paying for the Gold Service on the Xbox.

FIFA 10

Production

- FIFA 10 was released on the 2nd of October 2009
- The game had sold 9.7 million copies since it's launch. It was the biggest all formats no.1 launch since GTA 4 generating 48% more sales than FIFA 09
- EA Sports had a profit of 4.2 billion dollars and had a net income of -1.08 billion dollars
- We found out that they had 7320 employees at EA Sports but we couldn't find out the exact amount that worked on FIFA 10.
- EA Canada developed the game for the Xbox 360 and PS3 whilst HB Studios developed the game for PC, PSP and PS2 versions. Sumo Digital developed the game for the Nintendo Wii whilst Exient Entertainment developed for the Nintendo DS.
- FIFA10 is a football game where players can play from a pick of 500 teams from 31 different leagues around the world. Players have a variety of different modes to play the game on - this includes friendly match mode, manager mode, tournament mode, be a pro mode, online modes and the ultimate team mode. This is a new expansion game onto the original FIFA10 game in which players have to pay for. The game also features 50 of Europes most well known and larger stadiums. During match play the weather conditions can very - day/night, sunny/rainy.
- EA is a vertically intergrated company in which all aspects of the games industry are carried out by EA. Aspects such as developing, marketing, publishing and distributing are all done by EA.

Marketing

- They use professional players on the front cover. The players change every year - on the front of FIFA 10's game are Theo Walcott, Wayne Rooney and Frank Lampard.
- Adverts - they use the most famous footballers in England in the adverts to attract the audience in England. Football fans would be used to watching these players on TV and would know who they are.
- The game adverts use up-to-date and modern music in trailers. These songs act as representatives to what sort of songs will be in the full game. If there is 'cool' music then the game must be 'cool'.
- The FIFA 10 website was established a long time before the game came out. This is so that fans could keep up to with the countdown to the games release and could access the latest teaser content in which EA released about the game nearer the launch.


Distribution
Fifa 10 is distributed at a recommeded retail price of £49.99. The game sold 1.7 millon copies in the first week and has become the biggest sellling sports game ever.

Old model
Fifa can be bought from retailers such as HMV (online and store), Zavvi, GAME, supermarkets etc.

Online shops like Amazon and Play also distribute FIFA

New Model
FIFa is downloadable from Playstation marketplace and Xbox online.
As of the 2nd of October 2009 Fifa was available to download on the Iphone as an app.


Gamers can also purchase game add ons such as:


FIFA ultimate team which allows the gamer to build the ulitmate team from the best players in the world and compete with other online teams. This can be bought on the xbox live with 400 credits.






Consumerism/Consumption

-Fifa 10 can be played on a PlayStation 2, PlayStation 3, Microsoft Windows, Xbox 360 and Wii. Handheld versions were also released for the iPhone, iPod Touch, Nintendo DS, PlayStation Portable and Mobile Phones.
-The game can be bought and downloaded through Xbox Live and Playstation Network
-You can play against your friends or against anyone in the world through the internet
-You can be part of online tournaments and view the leaderboards.
-You can play with different modes for instance "Virtual Pro". This allows the player to create a footballer and take him through the four Be a Pro seasons, include him in the Manager Mode career, use him in Kick off, Tournament, and Lounge mode, aswell as using him in the arena.
-There is an add-on that you have to pay for where you can create your own Ultimate Team.
-The game features 50 stadiums, a range of generic stadia and practice arenas. The weather conditions can be altered from day to night, clear to cloudy and rain to snow.
There are 31 leaugues and over 500 teams in the game, as well as 41 national teams.