How do the micro-elements represent ethnicity in the scene from "Ashes to Ashes"?

Introduction-

• how your going to discuss ethnicity
  
• we are going to relate it to all the micro-elements
  

1. mise-en-scene
   
2. editing
   
3. camerawork
   
4. sound

Main-

• Gene- in a black and white suit showing authority
  
• only two black people shown in the clip
  
• smoking shows relaxed social attitude
• gene is aggressive in his speech
  
• low angle shot of two white men- makes them look powerful
  
• gene is shown as being very patriarchal
• edited in with sound bridges so that the black character can be heard but not seen.
  
• Gene Hunt has the most screen time and he is a white man.
• audience wouldn't notice there were any other ethnicity's other than white
• representation of ethnicity is a stereotype of the 1980's
  

conclusion

• the clip is shown with little other ethnic groups to give a true representation of the 1980's culture

Prompt One.

The issues raised by media ownership in contemperary media practice.
The problems raised by a company that own the rights to a new video game.

- Loyal Customers may not be able to access online information.
- License may not be accessable from the previous media owner, creating a problem between companies in comtemperary media practice.


GTA IV:
Sony owned all games up until GTA IV, when GTA IV was realeased there was no console better than the other between Rockstar and Sony, therefore, the game was sold to both companies. Microsoft wanted the game aswell so payed Rockstar $50 million and added online games content, meaning more customers for Microsoft amd $50 Million for Rockstar therefore Sony lost out as well as their customers.

Fifa 10:
Media ownership, EA Sports, Third party games developer, because it's Vertically Intergrated. the rights to the game were not passed on. Synergy, with lots of companies. Ulimate team which is an add on for the Xbox. this can be downloaded on from the Xbox market place.

Mario and Sonic at the Olympic Games:
Media ownership, Nintendo and Sega. Horizontally intergrated.


Industry as a Whole:
Media ownership can

The issues raised in the targeting of national and local audiences (specifically British) by international or global institution.

The things organization have to consider when producing a product for a specific audience.


Marketing - GTA target audience was teenagers, mostly boys, they addressed them by advertising their game with a stereotypical boys interest. For example, billboards in cities with pictures of women.



Gears of war had a similar marketing strategy as their target audience is near enough the same. Instead of showing women in their advertisement, they showed more of what their game was about, violence and guns, which would be boys interest.


When

Prompt Question...

The Importance Of Cross Media Convergence And Synergy In Production, Distribution And Marketing...

GTA4...
- Advertising GTA4 on the TV, internet, magazines, guerilla marketing and billboards.
- When advertising the game on TV they also have the console advertised at the end e.g Xbox, PlayStation.
-Made by two companies- Synergy (Rage and Euphoria)
- Convergence because you can play it online through Xbox Live or Playstation Network

FIFA 10...
- Fifa 10 is not only available to play on Xbox and Playstation but also on iPod Touch, the iPhone and other mobiles phones.
- linked with coke and you received codes to download content

Sims...
- The original Sims can only be played on PCs and Macs and it was created specifically for Microsoft.
-Advertising on Facebook, trailer on TV

Industry as a whole...
-Synergy- Film with a game to go with it
-Sony and Nintendo were going to make a playstation but then nintendo backed out

The significance of proliferation in the hardware and content for institutions and audiences

The significance of a rapid increase in products and technology for companies and potential consumers.

Industry
New consoles, games and technology to keep in competition with other companies. Increasing the amount of technology designed in a short period of time attracts consumers to specific games and consoles.

Grand Theft Auto
GTA 4 have released downloadable content, extra story lines, missions, weapons, outfits etc for consumers. To keep GTA gamers interested in the game, and carry on making money.


Playstation vs Xbox
Xbox came out first with XboxLive, the newest and best online gameing gaming technology, so Playstation come up with PS3 online for free competing with mocrosoft, all the new teschnology confuses consumers as they don't know which console to buy.

Fight Night Round 4
EA sports update technology for fight night round 4 to warn off over fighting games, by making downloadable content available such as newer boxers, clothing, gloves etc.
This way they can keep consumers content with Fight Night Round 4 until Fight Night Round 5 comes out. Also to carry on making money after the excitement dies down.

Modern Warfare 2

Call of Duty created hype before the release of the game with 5 other successful games once the game was out it brought new downloadable content such as new maps which you can play with your friends online.

number 5

What is the importance of technological convergence for institutions and audiences.

More practical for the consumer, for example, a phone with a camera instead of a phone and a camera. Or GTA 4 playing the game and talking to friends over the console. And with the X-Box where ¥ou can store your music play videos and even watch SKY TV.

Could be cheaper. You don't have to buy any extra add ons with GTA it comes with the console like the PS3 where internet browsing and playing comes free with it. Or like the X-Box you have to pay for it(the internet etc) with the console not the game.

Less complicated, one product can act as many. The X-Box does pretty much everything that a TV DVD Stereo does but it is all found in one box.

More opportunity to engage the consumer with the product, for example, the magazine esquire. And the leader boards in GTA 4 and 'Call Of Duty Modern Warfare 2'

Brand awareness. People begin to trust Rockstar North so more tempted to buy extras from them. People who buy Half life 2 will be more tempted to buy some of their newer games this goes with COD as well.

It can be too technologically advanced for some people, maybe the elderly and children. The console controllers can seem very confusing at first and can cause a lot of hassle. Someone elderly probably wouldn't bother with the hassle and stick with what they know.

Some convergences are un-needed and used as gimmicks to sell products for more. Like the music in GTa 4, its not practical but it is popular so used to sell more and the Photo storing in consoles like the PS3 or X-Box

With the competition for companies to have the more advanced things(to sell more) products will start to become overcrowded with too much convergence. There might also be too much choice from the various types of convergence, so people might start to be put off from buying anything at all.

Question number 3

The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing?

What new technologies have been introduced in recent years to help with the production, distribution, exchange and marketing?

Production - The new technologies for production is the machinery used. In previous years the games used to come in cartridges and now they come on small discs. GTA 4 used rage and euphoria, which are there two games engine to create a new universe and a free roaming game. However the games that we chose used a different games engine, Mario kart for the Wii used a games engine called unreal. Preliferation makes things like Xbox live happen in a short period of time but create a huge affect, Xbox live lets you search for games and content online.

Distribution - The new distribution methods are that you can download the game via the internet and download them off the consoles websites. For GTA 4 you were able to have the demo downloaded or buy them in store or order them straight to you from websites such as amazon. For the game that we chose fight night round 4 you could download a demo off the consoles website but the game had to be bought in store off ordered off the internet.

Exchange - In previous years you would need to buy addons from the shop for your game, but now you can purchase or win special points that let you download addons such as new weapons and new characters from the consoles website. In GTA 4 you can use points or buy codes to get new clothes and guns for the character. On Mario you can earn points which lead to higher levels, new characters and new equipment. Coca Cola gave special codes on their bottles so that you could get new balls, kits and celebrations on Fifa.

Marketing - The new forms of marketing used in recent years are viral marketing and guerrilla marketing. Viral marketing is word of mouth internet marketing and guerrilla marketing is illegal posters going up and flyers being handed out. For GTA 4 they used guerrilla marketing by putting graffiti on billboards and sticking posters on walls, also they had special websites on social network sites such as facebook related to the characters. Even if you don't go and like the page that it is on it will automatically come up if your friends do. For a marketing strategy with fight night round 4 you could get posters of Manny Pacquiao and Ricky Hatton which are the two fighters you could get on the demo.

Developer

The 1st part of the whole process where the game is thought designed and md=ade. The people who do this have the software and hardware.

PROLIFERATION - A rapid increase in hardware/ content n a short period of time.

Media Ownership - When a company buys the rights to use to game. For example, turning a game into a film.

Sand Box

Is a free roaming virtual city/world/universe.

Definitions of Viral Marketing and Horizontal Integration

Viral Marketing

This is when games are advertised through word of mouth and the internet.

Horizontal Integration

When the game is developed, published and distributed by the same company.

Termonology

Convergence = Two or more applications in one piece of technology, for example a mobile phone has a camera as well as games, texting, internet etc.

Third Party Game

A third party game is where a games manufacturer makes a game and sells it to all the consoles, so it is not exclusive to one.

Second Party Game

A second party game is something that uses a combination of vertical and horizontal integration, this means that the company might do some of the steps and rely on other companies to do others. A second party sells the rights to a specific console so that it can only be played on it.

Terms...

Synergy: Two companies working together to create a bigger impact!

Killer App: When a certain character is unique to a certain console like Sonic or Mario. This makes the console desirable to the consumer.

Half Life 2 Presentaton - Jack and Harry

Grrrrrrrhalflife

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Mario Kart Wii

What console?

Nintendo Wii

When was the game released?

April 27 2008

How many copies were solved?

13.67 million

How many people were in the development team?

3 people in the production team but there were three other major departments:

- Sound department

- Art department

- Original music department

What is the development and publishing company?

- Developer – Nintendo EAD

- Publisher – Nintendo

What are the themes and styles of the game?

Mario Kart Wii is an action packed racing game, it allows up to 4 players and has 24 characters with ten battle stages to complete. The genre of the game is comedy, family and sport.

What games engine was used?

'Unreal' is the games engine designed especially for the Wii.

What is the structure of the company?

Third Party Game - Both companies came together to create this game it is a horizontal developer.

Marketing:

Killer app- Mario for Nintendo - people who are fans of Mario and have the other games will be interested to buy this game.

The different ways of advertising are:

- billboards

- official Nintendo magazine and websites

- posters and comics

- fans of Nintendo create their own blog

Mario Kart Wii Trailer:

http://www.youtube.com/watch?v=TJkEiQpQEm0

- Shows the audience and how you can play with all your friends, it’s a friendly competition.

- Shows the different way of controlling and how the wii is unique from other consoles

Distribution:

Previously in the past, games used to get distributed through Amazon and EBay and from the stores such as HMV.

However during the more advanced times games can get distributed through websites and on the PS3 and Xbox as you can download it through the internet connection.

Consumerism:

Wii online:

Wii doesn't only play games, it also connects wirelessly to the Internet to bring you the latest news, weather reports and game downloads; plus you can send text messages and swap data with other Wii owners online. Also you can directly play games with other wii owners.

- You can play with up to four players with one control each.

there is up to 24 characters that you can choose from therefore there is a variety.

Revision Questions

AS Media

Key Media Concepts: Section B, Institutions and Audiences.

You need to understand and discuss the process of production, distribution, exchange, marketing and the nature of audience consumption in relation to videogames. You should refer to the industry as a whole, GTAIV, your case study and incorporate key terms.

Below are prompts that indicate the type of thing you need to revise in order to help you answer the exam question.

1. The issues raised by media ownership in cotemporary media practice.

2. The importance of cross media convergence and synergy in production, distribution and marketing

3. The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing.

4. The significance of proliferation in hardware and content for institutions and audiences

5. The importance of technological convergence for institutions and audiences.

6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions.

7. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour



Last Junes AS exam question was:

How important is technological convergence for institutions and audiences?

Call of Duty, Modern Warfare 2 (CoD)

Call of Duty - Modern Warfare 2

When was the game released?

CoD was officially announced on 11th February 2009, and was released worldwide on 10th November 2009.

How many copies were sold?

Activision and Infinity Ward sold approximately 4.7 million worldwide in just 24 hours. In the first 18 weeks on Call of Duty being on sale, it sold over 14 million copies worldside, making it the second best selling game in the UK.

What was the Profit?

There was no up-to date information about the Profit the company received, but we managed to find out that they received over $1 billion revenue.

How many people were in the development team?

The development team consisted of a 90 team staff, and took 2 and a half years to develop the game.


THe company (Activision) had stated that modern warfare had broken the pre-order record for the companies long history of highly antisipated games.

Marketing

Starting point:-

• The series of Call of Duty games are already very successful and have in place a strong fan base and a good reputation, internationally.
• The game received a large reception in the press with specialist and well known magazines writing articles on the forthcoming game. Even newspaper like the LA times (quote, 'Modern Warfare 2’s intense and seamless action easily makes it the game of the year.') and NY times had articles on the game(some of the articles weren't the most positive articles on the game but never the less they provided publicity, an increased awareness and, 'Hot Coffee'.)

Strategy:-

• Carefully choreographed demos were created to be played in front of an audience of magazine critics. These demos were also used in instore game consoles for consumers to try out(this process took place slightly later, after articles had been written)
• Several trailers released with popular music from artists like Eminem being used as the tracking (celebrity endorsement) The first of these trailers was released on March 25th 2009 onto the Infinity Ward website. Shortly after this realeased onto the Xbox and PS3 online marketplace. On October 4th 2009 another trailer was released giving away the setting to be Washington DC in war-torn circumstances(a nationally well known place so adds to the excitement of the game)

• There was big hype and a huge build up to the launch date creating a buzz. The opportunity to pre-order this game added to this buzz and ended up breaking the company's record for pre-orders.
• In September 2009 'Monster Energy' a popular energy drink teamed up with Activision and people were able to get bonus' for the game by typing in codes, from the canned drinks, online. This created more hype to the release ----->(!!!!!!!SYNERGY!!!!!!!)<-----
• Different packs of the game were announced, one of which came with AA powered night vision goggles.
• In September 2009 Microsoft announced a Modern Warfare 2 version of the Xbox which had a 250GB ram and came with 2 wireless controllers and headsets
• A 6 part comic book of the Modern Warfare 2 character, Ghost was announced on August 17th 2009 and then(the first issue) released November 11th 2009.

Distribution - Getting the product from the company to the customer, by selling to retailers.

Call of Duty - Modern Warfare 2 can be bought at the majority of gaming/electronic shops, such as Game, Game-station, Zavvi, HMV, Dixons etc...
It can also be purchased online from online stores like Amazon and Play. Tesco, Asda and other major supermarkets also sell it in their stores or online.

Modern Warfare 2 is sold at a recommended retail price (RRP) of £54.99, however the majority of its distributors sell it cheaper to attract more customers.


Downloadable Content -

Infinity Ward released downloadable content for Modern Warfare 2, containing five new maps, which was called the 'Stimulus' map pack.
This was released first for Xbox on 30th March 2010, and on May 4th 2010 for Playstation and PC.
It cost 1200 Microsoft Points, which is £12.


In the first 24 hours of Modern Warfare 2 going on sale, it sold 4.7 million copies across the UK and USA. Activision racked up $310 million from just the first day of being on sale.
On March 16th 2010, over 14 million copies worldwide had been sold 18 weeks after the release date.
Modern Warfare 2 is the second best selling game in the UK.






Consumerism.

The game can be accessed on PSN store which is a online store to buy downloadable content.

The game is available to be played Solo - as you play through the eyes of the main character on the storyline. Split Screen - is where you have 1-4 players on one console where you can play dirrefernt game modes such as Search and Destroy Team Deathmatch etc. Online is where you can play on the PSN worldwide network with the main Playstation consumers are from europe or bring friends into your gaming lobby where you can play against your friends shooting them and completing objectives or play with them tactically against others on the PSN.

Headsets are advised to be used with this game as it brings a new element to the game tactically playing against others or/and having a dig at your mate on the team for killing you!

playstation network

Why would PlayStation offer an online service free ?

-To attract potential customers to the console,

What features do they have?

-Internet, can browse on any websites
-PlayStation Network, allows you to play online against friends or anyone in the world
-PlayStation Store, users can download demos, games and add-ons here, this is just like Xbox's Market Place
-BBC iPlayer, is a unique feature on a PS3
-VidZone, this allows you to watch thousands of music videos for free
-Friends List, you can chat to anyone through instant messaging or through a headset and you can see what games friends are playing, you can choose your own Avatar
-The online services are updated every Thursday, this means users can access new content


Is there anything extra?

-Users of the PS3 can access a web browser in which they can browse any website they want. This is different to the Xbox as they are restricted to certain sites

From your research which service do you think is better and why?

In our opinion the PlayStation 3 is better because the online services are free and offer the same or similar services to the Xbox 360. However we did consider how the PlayStation is more expensive to purchase but you would spend that much paying for the Gold Service on the Xbox.

Production, Marketing, Distribution, Consumption 'The Sims 2'

Production
The Sims 2 is a 3rd party simulation game developed by Maxis and produced by EA. The sims 2 was released September 16th 2004 and is the second part to 'The Sims' franchise taking _ years to make; it not only allows your sims to age but focuses strongly on detail allowing you to customise each feature to precicity, choose exactly what they have for breakfast/lunch/dinner/dessert and even what kind of bath they have. The games engine used is called 'The Sims 2 engine' because it has been designed especially for the game this means it will be more efficient.


Marketing
The Sims 2 has been marketed using various different media including the net where trailers, official and unofficial trailers can be shared and watched on sites such as youtube, they have online groups on sites like facebook where fans can join, there is even the official website http://www.thesims.ea.com/ amongst other sites created for fans. They have also used up spaces in magazines (usually targeted for a female audience) and billboards not to mention word of mouth alone is strong on games with such popularity.


Distribution
The Sims 2 was released 4 years after the hit PC game The Sims in Febuary 2000, this allowed time for the game to gain a huge fan base before bringing out the sequal almost to garentee a hit from the beginning. The Sims 2 proved to be popular as it sold more than 1 million copies in just 10 days and it was anounced in April 2008 that 100 million copies of the game had been sold worldwide; from this they then decided to bring out two types of extras packages, stuff packs (add ons) and expansion packs which brings a whole new level to the game, these usually get released every couple of months and dedicated fans will go out and buy every one even if it's a bit naff. Overall there are 8 expansion packs including pets, nightlife, freetime. There are also 10 stuff packs including H&M fashion, family fun, glamour life.


Consumerism
Fans can log onto the website where they can share their designs and download special add ons for the game. On facebook the sims group allows fans to discuss and chat about the sims with eachother but The Sims 2 is a game designed only for one player use, this means there is no online chat and discussions must take place outside of gameplay.

(I need to find the information to fill in the gaps, will get that done for friday)

Fight Night Round 4

Fight Night Round 4 case study

PRODUCTION

1. When was the game released? - The game was released on 26/06/2009
2. How many were sold?
3. How much profit did it make?
4. How many people were on the developing team?
5. What is the development and publishing company? - The development team for the game was EA sports and the Publishing company was EA games.
   
6. What is the theme and the style of the game? - The theme of the game is a sports game.
   
7. What is the games engine? - The games engine is new to EA because it has been re - written to have new physics.
   
8. How long did it take to make?
9. What is the structure of the company? - The structure fo the company is that EA are a vertical company because they are the publisher, the developer and the designer.
   
10. What consoles can it be played on? - EA is a third party games company because they make games for any of the consoles, but the main ones are PS£, Xbox and the Wii.
    

Playstation & Xbox Live Downlaodable Content....

1) Why Would Play Station Offer A Free Service?
The console is a lot more expensive than the X box. Its a tool to encourage people to join them and also the company has enough money to give the service for free.

2) What Features Does The Play Station Have?
- Blu ray
-Play on-line games
- Chat to friends and family around the world
- Surf the web
- Visit Play Station store to download exclusive content for your PS3 or PSP such as full games
- High definition movies and game trailers
- Early access to multi player demos

3) Is There Anything Extra?
Browsing the internet to search all websites

4) From Your Research Which Service Do You Think Is Better And Why?
The PS3 because it is free and you get the exact same and you don't have to play monthly and also you don't have to pay constantly.

-How Do You Play GTA4 online?

X box Live:
- Players 2-16
- Content downloads
- Leader boards
- Friends
- Player stats
- Voice messaging and support
- X box live aware
And on the X box you can only get:
- One player
- Multi player versus
- In game Dolby digital
- HDTV 720p

Mario and Sonic Olympic Games Termonology.

Wii+–+mar..(2)

View more presentations from Elziona.

Killer app - Sonic for Sega and Mario for Nintendo
Third Party Game - Both companies came together to create this game, Sega made game but Nintendo gave Sega the lisence to make it and use their characters.

Convergence - 2 or more products in one.
Developer - Designs the games and/ or consoles and has the software to make the product. Sega Japan and Sega Sports.
Games Engine - 'Unreal' is the games engine designed especially for the Wii.
Synergy - Sega and Nintendo, both well-known companies came together to create this game to ensure a large effect. Game > Toys of Sonic and Mario and other merchandise.
Manufactuer - Sega made the game.
Designer - Shigeru Miyambto.
Publishers - Nintendo and Sega.
Structure - Third Party game, Horizontal Intergration.

Playstation network

1. Playstation have the online service for free because they have the spare income as they are not paying for DLC and the other extra stuff that xbox gives to gold customers. It also brings in more customers because if someones main concern when choosing between a ps3 or a xbox is if you need to pay afterwards, for online.

2. the ps3 features:
- profiles
- Online ID
- Friends list (100 friends)
- Instant messaging
- Online gaming
- Leaderboards
- Trophy system
- Avatars
- Voice chat & video chat (microphone & webcam sold separately)
- Internet browser
- PS Store
- BBC iPlayer
- Parental Control
- Updates for system

3. Mainly has same features of Xbox 360 but also includes more because it was made a year later and Sony made sure it had more features to ensure a bigger audience.

4. Xbox 360 for people who prefer to play online because it is updated regularly and more customizable to the user. Xbox live also offers some free full length arcade games.


How GTA IV can be accessed/played online
- Xbox live
- Playstation Network
- Steam
- Game modes include; Team Deathmatch, Deathmatch, Free Roam, Car Jack City, Team Mafiya Work, Cops N Crooks, Turf War, Races, Hangman's N.O.O.S.E, Deal Breakers and Bomb Da Base

Sony PS3 online service

1. Why would they offer a free online service?
A. Sony give their users a free online service because of the price difference with the Xbox 360, the Xbox is only £149.00 for the most standard model where as the PS3 is £299.00. This means that more people may be likely to go to Xbox for the price but for the free connectivity PS3 are better and they stay competitive.

2. What features does it have?
A. The PS3 online service offers you many different things:
- Online game play - this service lets you and your friends play with or against each other at your favourite games, and speak to each at the same time.
- The PS3 lets you connect to the internet for unlimited browsing.
- The PS3 has a games lounge where you can search the Play Station store and find new games and download demos to see if you like them.
- The internet connectivity also allows you to use the BBC Iplayer application
- You can upload your photos to the PS3 and then to a site such as Facebook.
- On the Play Station store you can also download the latest DVDs and blue ray films.

3. Is there any thing extra?
A. On the Play Station you can access blue ray films which the Xbox is not compatible because it does not have the correct software.

4. From your research which service do you think is better and why?
A. I think that you get more online entertainment features on the PS3 and the same gaming features as the Xbox so i think the PS3 is better, but the Xbox is cheaper and still good but not s good. Also the PS3 is faster and connects to the internet faster.

5. How can GTA4 be accessed and played online.
A. GTA4 is the first GTA game that allows you to have crime online. This allows you to play online with up to 16 different players. The host of the party can adjust the settings for example the amount of weapons and cars. Each time you kill a pedestrian you get $100 and the aim is to gain as much money as you can. To get to the multiplayer you go to the characters phone and click on the multiplayer button. Also you can speak to other players online if they are your friends.

FIFA 10

Production

- FIFA 10 was released on the 2nd of October 2009
- The game had sold 9.7 million copies since it's launch. It was the biggest all formats no.1 launch since GTA 4 generating 48% more sales than FIFA 09
- EA Sports had a profit of 4.2 billion dollars and had a net income of -1.08 billion dollars
- We found out that they had 7320 employees at EA Sports but we couldn't find out the exact amount that worked on FIFA 10.
- EA Canada developed the game for the Xbox 360 and PS3 whilst HB Studios developed the game for PC, PSP and PS2 versions. Sumo Digital developed the game for the Nintendo Wii whilst Exient Entertainment developed for the Nintendo DS.
- FIFA10 is a football game where players can play from a pick of 500 teams from 31 different leagues around the world. Players have a variety of different modes to play the game on - this includes friendly match mode, manager mode, tournament mode, be a pro mode, online modes and the ultimate team mode. This is a new expansion game onto the original FIFA10 game in which players have to pay for. The game also features 50 of Europes most well known and larger stadiums. During match play the weather conditions can very - day/night, sunny/rainy.
- EA is a vertically intergrated company in which all aspects of the games industry are carried out by EA. Aspects such as developing, marketing, publishing and distributing are all done by EA.

Marketing

- They use professional players on the front cover. The players change every year - on the front of FIFA 10's game are Theo Walcott, Wayne Rooney and Frank Lampard.
- Adverts - they use the most famous footballers in England in the adverts to attract the audience in England. Football fans would be used to watching these players on TV and would know who they are.
- The game adverts use up-to-date and modern music in trailers. These songs act as representatives to what sort of songs will be in the full game. If there is 'cool' music then the game must be 'cool'.
- The FIFA 10 website was established a long time before the game came out. This is so that fans could keep up to with the countdown to the games release and could access the latest teaser content in which EA released about the game nearer the launch.


Distribution
Fifa 10 is distributed at a recommeded retail price of £49.99. The game sold 1.7 millon copies in the first week and has become the biggest sellling sports game ever.

Old model
Fifa can be bought from retailers such as HMV (online and store), Zavvi, GAME, supermarkets etc.

Online shops like Amazon and Play also distribute FIFA

New Model
FIFa is downloadable from Playstation marketplace and Xbox online.
As of the 2nd of October 2009 Fifa was available to download on the Iphone as an app.


Gamers can also purchase game add ons such as:


FIFA ultimate team which allows the gamer to build the ulitmate team from the best players in the world and compete with other online teams. This can be bought on the xbox live with 400 credits.






Consumerism/Consumption

-Fifa 10 can be played on a PlayStation 2, PlayStation 3, Microsoft Windows, Xbox 360 and Wii. Handheld versions were also released for the iPhone, iPod Touch, Nintendo DS, PlayStation Portable and Mobile Phones.
-The game can be bought and downloaded through Xbox Live and Playstation Network
-You can play against your friends or against anyone in the world through the internet
-You can be part of online tournaments and view the leaderboards.
-You can play with different modes for instance "Virtual Pro". This allows the player to create a footballer and take him through the four Be a Pro seasons, include him in the Manager Mode career, use him in Kick off, Tournament, and Lounge mode, aswell as using him in the arena.
-There is an add-on that you have to pay for where you can create your own Ultimate Team.
-The game features 50 stadiums, a range of generic stadia and practice arenas. The weather conditions can be altered from day to night, clear to cloudy and rain to snow.
There are 31 leaugues and over 500 teams in the game, as well as 41 national teams.

Advantages and Disadvantages of Onlive

Advantages:
- High performance with good graphics
- straight forward set up (log in - rent or buy - play)
- People already have some of the equipment e.g TV, PC, broadband.
- Can play games that your machine right now may not run. Play games that you bought a while ago and do not have to update
- Small and compact, doesn't take up much room

Disadvantages:
- As it is not released yet, they are wondering if it will be as quick as game stores.
- cause more 'traffic' on the web
- You will need a 10MB cable line that is only connected to Onlive.
- Costly - have to pay $15 a month on top of everything else.

5 advantages and 5 disadvantages of ONLIVE

5 advantages
- You can get top games on demand
- Don't need to download the games you have them streamed
- 4 wireless controllers
- You can use ONLIVE on your PC,TV and MAC giving you a wider variety
- Streaming is faster and saves memory

5 disadvantages
- Expensive - paying your ONLIVE monthly fee and your broadband fee
- If you have a bad connection you cant play any games even offline games
-If ONLIVE went under all of the customers games would be lost
-Can't get HALO because it is owned by microsoft
- Brand new method , which means it is not as well known or reliable as PS3 or XBOX360

Onlive - Advantages and Disadvantages

Advantages

- high performance and graphics

- it only takes up 1mb of memory

- small and doesn't take up space in your home unlike other consoles

- wireless

- play demos before buying games

- streaming so you don't need to wait for downloads its instant

Disadvantages

- you have to pay monthly

- very costly each year

- internet connection can be poor so you may loose data etc

- only one person can play at once

- you don't have to buy different/new consoles when new games etc come out

ONLIVE pros and cons

Pros:

It is small and portable, meaning people can take it places.

No physical games you buy, everything is virtual.

You have a number of desktops you can use, TV, PC and Mac.



Cons:

Expensive as it is seen as a 'new generation' of gaming.

Add on fees.

Bad broadband then you will have a bad gaming experience.

07807103255

OnLive

Positive
- No downloads
- Compact and little equipment needed
- You can save and share your best moments online and show your friends
- You can play demos of games before deciding whether to purchase the game or not
- State of the art gaming in high definition without needing any high end hardware

Negative
- You can only access high end games
- You have to pay monthly on top of extra charges for games
- If you have bad broadband connection you won't be able to connect to the OnLive system
- Games bought by OnLive users are not actually owned by them so if the business was to go under they would too in terms of them not being able to play.

OnLive Positives/Negatives

Advantages
- Doesn't take up too much space on computer, only 1mb
- You don't need a high end graphics card to play the games
- Instant access to new titles
- Games will be cheaper
- You can play a taster of the game before you buy it
- Less clutter of having to keep discs for games
- OnLive can't get lost or damaged like a real game disc could



Disadvantages
- Very expensive, over charging for new technology
- If you only want 1 game you will still have to play $15 a month for the service
- You don't actually own the game as you have no actual disc for it
- You couldn't get add ons for the games
- Face problems if your internet dies or cuts out when your playing a game
- If their service crashes then there's nothing you can do about it

Costs
- It will cost $14.95 a month for the service alone
- You have to buy the games on top of the service

The Sims - Yasmin & Briarly.

Production:

When was it released?
February the 4th 2000

How many were sold?
Within the first 2 years, 6.3 millions were sold

How many people were in the development team?
There are 8 different departments in the team

What is the development and publishing company?
Developers are Maxis
Publishers are Electronic Arts (EA)

What are the themes and style of the game?
Life simulation - 'sand box' game

What games engines are used?
PC - released specifically for Microsoft

What is the structure of the company?
The sims has a Horizontal structure as there is more than one campany to help produce the seems. Also, Sims is a Third party company as it's a game that can be played on several consoles.




Marketing:

The sims trailer-


- Shows location of game/setting/atmosphere
- More advanced graphics
- Shows features which aren't in the game - misleading to buyers.
- Shows how the characters look
- Reveals relationship between characters and how they interact in the game
- Cheerful music which represents the game

There is an official fan page on Facebook for The Sims 1 with just under 2000 members. This is an example of viral marketing, as it is an unconventional method of marketing. Also, The Sim's target audience are likely to use the internet often as the sim's is commonly played on the PC so this method is a more effective way of making the target audience aware of the latest news.

Advertisements:





The sims billboards show clearly the release dates and is local marketing.
Bill boards are expensive but good ways to advertise things as they're very noticeable as they're big and usually in cities/towns for many people to see.


Distribution:

Old model -

You can buy The Sims all over the internet including on Amazon, Ebay, etc which can be second hand or brand new.

You can buy The Sims in most well known game shops such as HMV, Games station, etc.

New model -

You can download The Sims on websites such as www.ea.com

Consumption:

Creating

You can create a person or family. There are different steps to creating sims. You can create the skin color (light, medium or dark), the sex of the sim (male or female), and then everything about the sim. You can change the way their face looks by changing the eyebrows, eyes, chin, nose and cheek bone shapes. You can also change their hairstyles.

Clothing

Chosing clothing for a sim is also quite a task. There are numerous shirts and pants to chose from; they can also change the style of the shirt.

Before creating the sim, you need to enter the family's last name. It can be anything you want- like Smith, or Dork, or whatever comes to your mind.

Once you've created the sim of your choice, you need to name them. You have the option of either naming them in the beginning, or naming them at the end. I chose to name them at the end, because you can see what their style is like.

Personalities

There's even an option for chosing their personalities. The sims can have their astrological signs. Under the astrological signs are scales of certain qualities, like neatness to sloppiness, outgoing to shy, lazy to active, and grouchy to nice.

Aspirations

Under personalities, you can chose aspirations for your sims. There are also many different aspirations to chose from- there's the family, popularity, knowledge, romance, fortune, and pleasure aspiration.

You can't play The Sims with other people, its just you and your PC. You also can't chat to other people whilst playing the game as there is no headset to use. But there are some blog websites that people can chat on to work out cheats and help each other progress in the game.

This makes the game interactive and personal.

You can play Sims on Microsoft Windows, Mac computers, Play station 2, Xbox and GameCube.

Rockstar Videogames

1. What is the genre?
2. Who is the target audience and why?
3. After playing, why do you think the company is so successful?
4. Are there any controversial elements?

Red-Dead Revolver

1. It's a shoot em up and a third person shooter.
2. It's target audience is male, preferably older men because of the old western theme.
3. *
   
4. The controversial elements are that you are involved in robberies and murder.

Canis Canem Edit

1. It's an action game.
2. It's target audience is young boys because it is set in a school.
3. *
4. The controversial elements are that it influences bullying and it had to change it's name from "Bully"
   

Table Tennis

1. It's a sport game.
2. It's target audience is family because it is a 2 player game.
3. *
4. There are no controversial elements.

Midnight Club LA

1. It's a racing/driving game.
2. It's target audience is teenagers and young adults
   

Videogames

1. Genre of Game?
2. Who is the target audience and why?
3. After playing rock star games why do you think the company is so successful?
4. If you think there are what is the controversial elements?

Midnight Club
1. Racing Game
2. 12+, because although its a fun driving game, its single player and you don't need anyone else its fun to watch but the reason the company probably made it for 12+ is because you can smash into cars as well as smash up your own car, run into people and get arrested.
3. Its fun to play, fast pace, adventurous and you can go as fast as you want and do what you want in the game. There is good graphics and you can go on internet and play multiplayer. It is a game for the play station 3 which is a popular console so if you have the game you may be able to convince your friends to buy the game so you can play multi-player.
4. The controversial elements are that its a car game therefore it attracts car fans , you can play online so it encourages friends to get the game too.

Man Hunt
1. Action
2.18 because the game is a violent killing game even the title suggests death 'Man hunt'.
3. Its challenging and appeals to older people to be violent in game and keep violence for game and not outside.

Grand Theft Auto Vice City
1.Action/Adventure
2. 18+ - because you can murder, steal, drive, chase, murder people like police, higher prostitutes and smash up cars and scenery including your own car.
3. You can do what you want and be as adventurous as you want.
4. It can become a racing game from police which can be very action packed. Its for PS2 and most people have the console ,its single player as it appears to be a game you wouldn't want everyone to see you play.

Rockstar Analysis

Manhunt
What is the genre of the game?
Stealth

Who is the target audience? Why?
The target audience is men because of the harsh and violent gameplay and the age range would be 15+ even though its an 18 because of the dark humor

After playing, why is Rockstar so successful?
Their games allow the gamer to perform activities they would not be able to perform in real life eg; killing people

Controversial Elements?
Violence, encourages crime

Grand Theft Auto: Vice City
What is the genre of the game?
Sandbox

Who is the target audience? Why?
Men because of the violence and crime

After playing, why is Rockstar so successful?
Violence, Dark humor, allows gamer to do things they can not in real life

Controversial Elements?
Violence,Prostitution, Guns

Red Dead Revolver
Shoot-em up
Male, slightly older then teens because its to do with cowboys and this is an out dated interest in young boys
Its successful because it appeals to a different audience of an older age.
Quite grousome, you are in control of someone with a gun and shooting others, even though they are the "baddies"

Canis Canem Edit
Action-Adventure
Aimed at younger boys, 12+ as it is around the same age as the character you play
Successful because it appeals to a younger audience and is seen as controversial because your playing a bully
Controversial because you are carrying out actions of a bully and it glamorizes bullying.

Rockstar Table Tennis
Sports
Everyone at any age/sex but it is a more mature game
Successful as it has character male and female so people can play it and feel part of the game rather then having a typical male character. It is also successful because its a two player game.
The game is not very controversial as it is realistic as all you are doing is playing table tennis

Midnight Club
Driving
Appeals to older males at all ages
Successful because it incorperates driving with violence which are both popular in the gaming world
Controversial because it can be seen as influencing people to drive fast and break the law.

Video games

1. What is the genre of the games?

2. Who is the target audience and why?

3. After playing the games, why do you think Rockstar was so successful

4. If there are any what are the controversial elements?

Grand Theft Auto - Vice city:

1. Genre is action/violence

2. Target audience is boys, 18+ because of the violence and what what you do as a male interest.

3. Tells a story and you have a mission to complete

4. People are wary of things you can do in the game such as speeding, fighting, shooting, etc. People may get used to it and think it's acceptable thing to do in real life. Especially for a younger age.

Red Dead Revolver:

1. The genre is Action/violence

2. The target audience is for male, 16+ because violence is usually associated with guys.

3. Was successful because story-line with the game makes it more interesting.

4. It can be controversial as people may disagree with the amount of violence.

Canis Canem Edit (bully):

1. The genre is violence

2. The target audience is for boys aged 15+ because the characters are male.

3. This game was probably successful because kids can relate to the characters.

4. The controversy this game is what aim of the game as young children would follow.

Table Tennis:

1. The genre is sport

2. The target audience is for both genders depending if the player is interested in sport.

3. It's successful because it's different and more relaxed compared to other games.

Midnight Club:

1. The genre is sport (racing)

2.The target audience is mainly males but women would enjoy the game as well because both genders would enjoy a competitive game.
3. The game is successful because it's good for both genders

P3-72 Rockstar games notes

Table Tennis
Genre - Sports
Audience - Families, Casual gamers because it is a lighthearted game that isn't serious or takes much effort.
We think this game is successful because it appeals to a wide audience, people of all ages and genders could like it.
The game has no controversial points, this is one of the reasons that it is so successful.

Midnight Club Los Angeles
Genre - Racing
Audience - Regular gamers, males because it is less serious, and more up beat than a regular racing game e.g. formula. The illegal race street scene and music adds to the night time, threatening atmosphere.
We think that this game is successful because it appeals to teenagers and young adults who have the money to spend on it. the game can also be played with multiple players so that encourages social groups to buy it together.
Another reason for it being so successful is because teenage boys are into tuning up cars which can be replicated in the game using there favorite cars.
Controversial points in this game is the aggressive driving because the target audience are just starting to drive and may be influenced by the game to reenact the game.

Manhunt
Genre - Action, Stealth
Audience - Males, yrs 18+ because the game has a lot of violence and it is certificate 18
Manhunt has become a successful game because of the controversy it has caused, it has appeared in the media as a game that is too gory for people to handle so it encourages them to go out and buy it.
There are many controversial points in this game because it has been known as the game that "went too far". It was also blamed for a child killing another person because they wanted to imitate the game. The game has been banned in places.

Grand Theft Auto: Vice City
Genre - Action, Sandbox
Audience - Males because the game features a lot of violence which is presented as something for boys
This game is so successful because it allows players to act out fantasies.
controversial points in this game are the killing sprees that could be a bad influence on children.

Red Dead
Genre - Action
Audience - Teenage boys and western fans
This game is so successful because it is set in a exciting world which hasnt been seen in videogames much.
controversial points in this game

Charlie Brookers Gameswipe Documentary

What does the documentary say about key developments in the videogame industry?

• improved graphics have been deveoped which heightens the players experience of the game
• the controls and ways you can control characters have evolved so the player can be the third person role.
• there are more developed storylines and the player can enter a virtual reality
  
• the consoles have evolved from the Atari to the consoles such as the Wii console which you can simulate playing tennis. on the Xbox 360 and Playstation 3 you can interact with other gamers online.

What are his opinions on the industry?

1.What does the documentary say about key developments in video games - is there anything we didn't cover in the power points?
They are getting more violent and everything is improving except the story lines.It shows that developers are trying to make quick money instead of focusing on the games content. Technology is always improving and the developers are trying to widen the target consumers.

2. What are his opinions on the industry?
Charlie Brooker talks of the gaming industry in a very negative attitude

3. Does the documentary suggest any ways that the industry might develop?

4. Does it highlight any differences between the UK and the US market?

5. Any other key points?